The Reims Tourism Office is giving away 3,000 bottles of Champagne to holidaymakers who stay for more than two nights in the region.
This month's new products include a new single farm Irish whiskey, Bollinger's first new Champagne in 12 years, a popular Malbec now packaged in cans and the "first" large format RTD.
The world's biggest premium drinks company is in dispute with the world's largest luxury goods group over a missing dividend payment.